ROFF, a Reditus Company, announces the start up of its operations in Switzerland by opening a new office in this country where it signed its largest ever contract a few months ago, with the Swiss multinational Givaudan.

 

ROFF intends to expand its presence in this country and recruit 15 new employees for the new branch in Nyon, in pursuit of its aim of also being a reference partner in the Swiss market. The recruitment will initially resort to Portuguese human capital, focusing afterwards on hiring local specialised professionals. The company presently has a permanent team of 70 consultants focused on this market.

 

ROFF's strategy will initially focus on the country's francophone region, which the company is already familiar with and where it is more easily able to identify business opportunities, thereby allowing it to be more competitive. ROFF is currently developing projects in several multinationals and Swiss company groups, such as Givaudan, CIMO and blue-infinity. 

 

Expansion into this competitive European market forms part of the company's internationalisation strategy; it is already operating in eight different countries on four continents. In addition to the recent investment in the Chinese market with the opening of a branch in Macao at the start of 2013, and its continued presence in the African market, Europe still holds high growth potential for ROFF.